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little watermelon Sunday 05 January 2003

Bizarre billboards ("Ugly Kids")


photo taken by Sherry out the back window of Chloe's car, of a billboard seen on the Cross Valley Expressway between Luzerne and Dallas, Pennsylvania
 
My friend Sherry told me about this billboard she sees on the Cross Valley Expressway heading from Luzerne to Dallas, Pennsylvania.
It's a billboard showing 2 children, merely saying "Ugly Kids".
Sherry feels sure there's a message here, but neither of us are able to glean what meaning this billboard might have.

I know sometimes billboards are designed to make the viewer think a moment before getting the message. (And the fact that they're usually along busy highways concerns me a bit... I mean, should people really be put in a position to be figuring out billboards while doing something as dangerous as driving?)
But this "Ugly Kids" billboard - I think it's just plain weird. I've been home several hours and I still don't get it. heh.

Update: See comments.

But this area, at least, is known for odd billboards.

For several months near the Luzerne shopping center there was a billboard that said, "Have you hugged a Luzerne County lawyer today?" I'd like to see someone ask that of a Luzerne County doctor. heh. I was never sure about the logic of that advertisement for lawyers, but at least it had some kind of message.

Scranton has its share of odd billboards...

Just ask "Billboard Doug".
Watermelon Punch - 16 Nov 2002 - Doug spends 26 hours on a billboard in Scranton
He sat atop a billboard overnight. But even that had a clear message. The billboard said "Help Doug Down". But the billboard also had big United Way banners attached to it. It was pretty clear that it was a fundraiser for the United Way.

And then there was one in Scranton where an auto body shop made the extraordinary promise of putting whole lives back together...
Watermelon Punch - Photo Album - 28 Jun 2002 - Billboard in Scranton


posted by Chloe | Sunday 05 January 2003 7:38 PM



Comments

 

Yes, several people did inform me already that the billboards were for a radio station, and later there were more billboards, in the same locationss, saying "grow up to be deejays". It was for the local station Froggy 101.
(Previous comments have been lost due to my switching blogging tools.)

Posted by
Chloe | Friday 21 February 2003 1:38AM

 

It's here in Charlotte too, and we're not known for weird billboards, and if you search the internet, you'll see it's in other cities as well.
Posted by yona | Thursday 07 August 2003 8:42PM

 

Yes, I've seen on several weblogs that people have been saying they've seen them all over the country. Though I imagine they're not the same kids on the billboards in Charlotte as in NEPA... Unless the radio station conglomerates are REALLY getting nuts and using the same DJs over several states. I'm sure that'll happen eventually sadly - nothing will be local... you'll hear the same song at the same time in Charlotte as in Wilkes-Barre.
Posted by Chloe | Friday 08 August 2003 12:35AM

 

Does anyone really know the inner meaning of ugly kids? All I know is that it made my friend and I laugh for the good part of an hour. Perhaps it's purpose is not to advertise anything, but to bring people joy by laugter.
Posted by allison | Sunday 23 November 2003 11:25PM

 

There's an ugly kids billboard in San Antonio. I stumbled across this blog trying to figure out what it meant...
Posted by John | Tuesday 11 May 2004 1:49PM

 

Apparently there have been more sightings:
adfreak: Outdoor advertising gets ugly in Utah

Posted by Chloe | Monday 09 May 2005 5:17PM

 

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