Some companies now use blogs as a weapon, unleashing swarms of critics on their rivals. "I'd say 50% to 60% of attacks are sponsored by competitors," says Bruce Fischman, a lawyer in Miami for targets of online abuse.
If this were true, I would be rolling in cash. If the price were right, I could easily spend 10 hours a week complaining about services & products that I've found wanting, or bloody awful.
Mind you, I would not take money for saying things I didn't believe myself. And I think it's foolish to think that even 1%, of the scores of bloggers out there, are, would, or have ever even been offered money to do so.
I'm a little surprised Forbes would publish an article like this, advocating some brat-in-sandbox behaviour that only the lowest common flame-war denominator on the internet would think appropriate.
The advice comes up just short of suggesting the company contact the blogger's rival to rally people to send threats & stalk the blogger.
BASH BACK. If you get attacked, dig up dirt on your assailant and feed it to sympathetic bloggers. Discredit him.
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