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What is a Whirl-Mart?
     The action is comprised of a group of anti-shoppers ranging in size from 1 to 50 members. The ritual consists of activists/actors arriving at a Wal-Mart, Toys-R-Us or another chain superstore at 12-noon on the first Saturday or Sunday of the month and proceeding to push empty shopping carts slowly and silently through the aisles. Eventually, all of the participants locate one another and form a single-file chain of anti-shoppers which weaves, wanders, and whirls throughout the store for about an hour. It is a collective reclamation of space that is otherwise only used for buying and selling. It is a symbolic display of the will to resist the capitalist ideology.
     'Whirl-Mart' is an experiment that can be approached from several different angles. As a work of art, it examines and blurs the boundaries that have been established between performance art, protest, living sculpture, and direct action. As an action of resistance, it utilizes the power of silence in occupying private consumer-dominated space with a symbolic spectacle. As a ceremony, it is a counter-ritual to shopping that transforms the super-store and its wall-to-wall array of products into a surreal and colorful cathedral. And what the heck-- it's just darned fun!

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Thursday 19 February 2004

Adbusters in Anarchy

In 2001, Adbusters ran an issue titled “Design Anarchy” and since that time its once orderly pages have been in a state of heaving agitation. Every time I pick up a new issue I find myself wondering why. For a while in the late 1990s and early 2000, under art director Chris Dixon, Adbusters’ editorial design was exemplary. Even when it departed from conventional magazine structures, its content and the relationship between the parts was clear. The elegant, carefully composed design helped to give even its wilder flights of rhetoric conviction and a much-needed measure of authority.

The magazine these days is a collection of fragments seemingly thrown together in no particular order. It’s not that the type isn’t perfectly legible – there are no tiresome typo hi-jinks to “decode” – but Adbusters is nowhere near as readable as it was. All of the standard editorial devices have been abandoned. I’m looking at a page in the January/February 2004 issue, carrying two columns of type. There’s no headline or intro and you have to find the small italics at the end to discover that it was written by someone called Kevin Arnold (a new name to me, I confess). It may be fascinating stuff, and scanning down I see that Garrett Hardin, author of the excellent Filters Against Folly, receives a mention, but the layout itself does nothing to suggest that we need to read this article. Elsewhere, I start reading some apparently untitled text about the failings of postmodern theory, thinking I’m in the middle, only to realise that I have started, quite by accident, in the correct place.


posted by Michael | Thursday 19 February 2004 3:52 PM
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