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What is a Whirl-Mart?
The action is comprised of a group of anti-shoppers ranging in size from 1 to 50 members. The ritual consists of activists/actors arriving at a Wal-Mart, Toys-R-Us or another chain superstore at 12-noon on the first Saturday or Sunday of the month and proceeding to push empty shopping carts slowly and silently through the aisles. Eventually, all of the participants locate one another and form a single-file chain of anti-shoppers which weaves, wanders, and whirls throughout the store for about an hour. It is a collective reclamation of space that is otherwise only used for buying and selling. It is a symbolic display of the will to resist the capitalist ideology.
'Whirl-Mart' is an experiment that can be approached from several different angles. As a work of art, it examines and blurs the boundaries that have been established between performance art, protest, living sculpture, and direct action. As an action of resistance, it utilizes the power of silence in occupying private consumer-dominated space with a symbolic spectacle. As a ceremony, it is a counter-ritual to shopping that transforms the super-store and its wall-to-wall array of products into a surreal and colorful cathedral. And what the heck-- it's just darned fun!
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Whirl-Mart Ritual Resistance International Whirl-Mart HQ World Changing Models, Tools, and Ideas for Building a Bright Green Future Critical Mass Critical Mass is not an organization, it's an unorganized
coincidence. It's a movement ... of bicycles, in the streets. Rev Billy's Church of Stop Shopping Lots of great scripts from/for performance interventions
with a heavy focus on Starbucks. Commerce
Jamming Commerce Jamming source page. AdBusters A global network of those who want to advance the new social
activist movement of the information age. Commercial Alert wants to keep commercial culture within
its proper sphere, and to prevent it from exploiting children and subverting
the higher values of family, community, environmental integrity and
democracy. No Media Kings Jim Munroe's guide to doin' it for yourself Booksense.com Internet book search that sends your order to your nearest
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antitrust, and more. MediaChannel.org The global network for democratic media.
PLUS the News Dissector's Weblog. CorpWatch.org counters corporate-led globalization through education,
network-building and activism.
I was struck by a flurry of those slick new TV ads by the
Wal-Mart superstores. These ads don’t sell products or services. They
promote the company and the great work it is doing to benefit the
communities whose markets it canniibalizes. They are clearly a response
to movements in cities and towns across a America opposed to the spread
of the big boxes that undercut competitors and drive out local
business--and, let us not forget, enrich the owners, as George Monbiot notes as he discusses the Forbes list of the super-rich in today’s Guardian:
“Every year the list is the same, but
every year it still comes as a shock. Of the ten richest people on
earth, five have the same surname. It's not Gates, or Murdoch, or
Rockefeller, but Walton.1 They are the heirs and trustees of the
supermarket chain Wal-Mart. Between them they are worth $100 billion.
Considering how the press fawns on the ultra-rich, we hear
remarkably little about them. Perhaps this is because their position is
rather embarrassing. The company which enriches them trades on the idea
that it is the friend of the common man and woman, distributing rather
than concentrating wealth.”