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What is a Whirl-Mart?
The action is comprised of a group of anti-shoppers ranging in size from 1 to 50 members. The ritual consists of activists/actors arriving at a Wal-Mart, Toys-R-Us or another chain superstore at 12-noon on the first Saturday or Sunday of the month and proceeding to push empty shopping carts slowly and silently through the aisles. Eventually, all of the participants locate one another and form a single-file chain of anti-shoppers which weaves, wanders, and whirls throughout the store for about an hour. It is a collective reclamation of space that is otherwise only used for buying and selling. It is a symbolic display of the will to resist the capitalist ideology.
'Whirl-Mart' is an experiment that can be approached from several different angles. As a work of art, it examines and blurs the boundaries that have been established between performance art, protest, living sculpture, and direct action. As an action of resistance, it utilizes the power of silence in occupying private consumer-dominated space with a symbolic spectacle. As a ceremony, it is a counter-ritual to shopping that transforms the super-store and its wall-to-wall array of products into a surreal and colorful cathedral. And what the heck-- it's just darned fun!
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coincidence. It's a movement ... of bicycles, in the streets. Rev Billy's Church of Stop Shopping Lots of great scripts from/for performance interventions
with a heavy focus on Starbucks. Commerce
Jamming Commerce Jamming source page. AdBusters A global network of those who want to advance the new social
activist movement of the information age. Commercial Alert wants to keep commercial culture within
its proper sphere, and to prevent it from exploiting children and subverting
the higher values of family, community, environmental integrity and
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PLUS the News Dissector's Weblog. CorpWatch.org counters corporate-led globalization through education,
network-building and activism.
Wal-Mart-bashing appears to be a national sport these days, with legions of Wal-Mart critics growing faster than the retail empire can build new stores. In particular, the company's labor practices are a lightning rod for criticism. So it's no wonder that the company has struck a rather defensive note regarding a rumored interest in robotic labor.
I got a dose of Wal-Mart's defensive posture first-hand last week when reporting a feature story News.com published today on the future of inventory-checking robots. After an executive at Frontline Robotics informed me that Wal-Mart is eyeing robot technology, I called Wal-Mart for confirmation.
Wal-Mart representative Christi Gallagher, the company's spokeswoman on supply chain and technology issues, took my call. She also happens to be the media point person on labor relations and employment litigation.
As soon as I mentioned robots, Gallagher seemed eager to end the call. "We are not looking into robots in any way, shape or form," she said abruptly. I tried probing for more, but she had nothing further to offer.
The response was curious because, when a public relations person is faced out-of-the-blue with questions on a random topic like robots, he or she would typically pause, jot down some notes, and say something along the lines of, "Gosh, I have no idea about that, but I'll check into it for you."
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